The Consumer Science Working Group has commenced Hot Button analyses for the 10 Priority categories selected for Category Sustainability Profile (CSP) development. Hot Buttons are sustainability issues of high concern for consumers when they purchase a product (e.g., animal testing). Hot buttons (consumer identified issues) may or may not align with hotspots (expert identified issues). The 10 priority categories selected by TSC’s retail members are Beef, Coffee, Cotton Towels, Fashion Dolls, Laptops, Laundry Detergents, Yogurts, Televisions, Toilet Tissues, and Wheat Cereal.
The group has also posted a draft Consumer Insights Methods page, as well as three draft Consumer Insight sections based on Hot Button analyses that are grounded in literature review. The Hot Button analysis has been completed for cotton towels, coffee, and fashion dolls.