Erika Ferrin is the Senior Director of Marketing, Communication, and Development at The Sustainability Consortium (TSC). Ferrin's main role is to set the marketing and communication strategy for TSC as well as create communication platforms to support our researchers, members and partners. Along with 15 years of non-profit and higher education marketing experience, Ferrin brings with her a passion for conservation and working with scientists and researchers to help tell their stories. Prior to joining TSC, Ferrin was the Brand Marketing Manager in the Smithsonian's Office of Public Affairs where she led Smithsonian's pan-Institutional marketing plan and national marketing campaign. Before the Smithsonian, Ferrin was the Director of Marketing at the University of Maryland, Baltimore Country (UMBC). Her branding campaign for UMBC won the national 2011 CASE gold award for Advertising. Prior to her time at UMBC, Erika was the Associate Director for Advertising and Promotion at PBS, where she worked in brand management for PBS, PBS KIDS and launched premieres and promotional campaigns for over 50 different television series. Erika received her M.A. in Professional Studies and Art History from Towson University and her B.A. in Media Communication and Design from James Madison University.