Cristian Barcan joined The Vinyl Institute (VI) in 2015 as the VP of Sustainability and Industry Affairs. Cristian brings with him two decades of experience in the chemical industry, with proven success in developing sustainability related business models for a wide range of products. Prior to VI, he served as Vice President of Business Development at UL's Information and Insights division (UL), where he was responsible for developing and promoting sustainability related business models for the company's supply chain engagement platform, as well as its B2C sustainability rating application systems.
Cristian also spent 18 years with BASF in a number of senior level positions, most recently as Head of Applied Sustainability for BASF Nutrition and Health North America, South America and Asia Pacific. During that time he developed a service package that helps consumer brands create and market more sustainable goods. Cristian introduced BASF as a core member of The Sustainability Consortium (TSC) and continues to engage with TSC on behalf of VI. He is also a speaker and panel participant at a number of global events including Sustainable Brands.
In his current role at The Vinyl Institute, Cristian Barcan is responsible for leading the organization?s overall campaign to advance the vinyl industry's sustainability commitment and progress, and build positive relationships with key influencers.
Cristian serves also as the Executive Director of the Vinyl Business & Sustainability Council. The Vinyl Business & Sustainability Council (VBSC) is the subject matter leader on sustainability issues and related technical, communications, and advocacy activities pertaining to the vinyl industry in North America. VBSC provides a collaboration platform that champions comprehensive science-based continuous improvement practices to meet the needs of current and future generations.