Schohr Tracy
Tracy Schohr
Schohr Ranch/Genesis Grains
Tracy Schohr
Schohr Ranch/Genesis Grains

Tracy works in KúCoe Isom?s Chico office as a Farmer Outreach Specialist, focusing on environmental market opportunities for California cattlemen such as habitat markets, carbon credits, etc. Her experience working with ranchers in California through her time with California Cattlemen?s Association lends to her deep knowledge of how the industry balances environmental, social, and economic sustainability issues while operating a profitable business. She has experience in facilitating collaboration amongst disparate interest groups for common missions, translating science into policy and public awareness, along with driving new initiatives and processes. Tracy is excited to work with farmers and ranchers regarding their agricultural businesses, specifically enhancing profitability while, at the same time, overcoming environmental challenges and being socially responsible.

She graduated from University of California, Davis with a master?s in horticulture and agronomy, and California State University, Chico with a bachelor?s in agricultural business. Tracy has strong agricultural roots and a breadth of experience as an active partner in her family?s multi-generational farming operation that includes cattle, hay, rice and walnuts.
 

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