Cristian Barcan joined The Vinyl Institute (VI) in 2015 as the VP of Sustainability and Industry Affairs. Cristian serves also as the Executive Director of the Vinyl Business & Sustainability Council.
Cristian brings with him two decades of experience in the chemical industry, with proven success in developing sustainability related business models for a wide range of products.
Prior to VI, he served as Vice President of Business Development at UL's Information and Insights division (UL).
Cristian also spent 18 years with BASF in a number of senior level positions, most recently as Head of Applied Sustainability for BASF Nutrition and Health North America, South America, and Asia Pacific. During that time, he developed a sustainability service package that helps consumer brands create and market more sustainable goods. Cristian introduced BASF as a core member of The Sustainability Consortium (TSC) and continues to engage with TSC on behalf of VI and VBSC. He is also a speaker and panel participant at a number of global events including Sustainable Brands.
In his current role at The Vinyl Institute, Cristian Barcan is responsible for leading the organization’s overall campaign to advance the vinyl industry's sustainability commitment and progress, build positive relationships with key influencers, and manage the industry wide Vinyl Business & Sustainability Council (VBSC).