Sebastian Teunissen is the Managing Director of Solidaridad North America.Solidaridad invented fair trade coffee and the concept of Fair Trade labeling. It alsochanged the banana market by introducing the first sustainable banana brand in theworld. Solidaridad, with a network of regional affiliate offices, is an international NGOwith more than 45 years of experience creating sustainable supply chains fromproducer to consumer, based on the belief that fair and sustainable trade can be apowerful catalyst to reduce poverty, build communities, and protect the environment.For more than 13 years Sebastian ran the international programs at the Haas Schoolof Business, University of California, Berkeley. He has managed an importing anddistributing company in Japan, served in the Department of Finance of theGovernment of Papua New Guinea, and was responsible for corporate partnershipsfor a major conservation organization. He is a member of the Board of Directors ofVinhos Barbeito (Madeira) Lda., a Portuguese winery.