Chris’s background in farming, physics, and supply chain integration inform his no-nonsense approach to sustainability. His passion for helping business leaders find genuine opportunities to convert field-level sustainability data into new business value is a driving force. In any interaction, Chris’s contribution may range from discussing strategic alternatives, to defining technical implementation details. Chris realized his dream of founding a technology company in 2010. MyFarms is a cloud-based software development firm that operationalizes sustainability. By extending supply chain systems to the field level and empowering farmers with new insight in an age of increasing environmental scrutiny, MyFarms aligns the economics of sustainability, which is a precursor to large scale impact. MyFarms delivers sophisticated turnkey solutions that automatically combine field data owned by farmers with the IT infrastructure used by the world’s biggest brands. MyFarms appeals to the full sophistication range among farmers, while enabling seamless sustainability data collection and interactive reporting for downstream trading partners. The MyFarms data exchange is used by thousands of farmers and dozens of enterprises across the US and Australia. Fennig was honored to receive the Outstanding Achievement in RFID Technology Award in 2009 and the Precision Ag Institute’s Crop Advisor of the Year award in 2014. His undergraduate work focused on nanosatellite communications, earning a BS from the Taylor University Physics Department, and his MS focused on the Physics of RFID in global supply chains at Case Western Reserve University. Chris enjoys long walks on his family’s fourth generation corn and soybean farm in Jay County, Indiana.