Michelle’s career spans 15 years in business strategy, sales, and various other operational functions in the CPG space. While living in Amsterdam for many years she discovered the leading Dutch chocolate brand with everything going for it – a social mission to feel good about, a company culture that most people only dream of, and irresistibly delicious chocolate! So she approached Tony’s Chocolonely with the aim of landing a cool role in the Netherlands and seeing where it might lead, but ended up scoring big time in the newly created position of US Country Manager. So she packed up and moved to Portland, OR in early 2018 to join the rest of the amazing US Tony’s Team. Here she is focused on expanding Tony’s in the largest chocolate market in the world, with the aim to create awareness of the inequality in the cocoa industry and drive positive social impact toward the vision of 100% slave-free chocolate. Tony's is a household name in the Netherlands but just getting started in the US, so Michelle is excited to kick-start an entrepreneurial trail and ensure Americans get on board with this fabulous product and mission.