Willem Ruster is business development manager at Wageningen Research of the area “Sustainability Management in Agri & Food". He has 12 years’ experience in running societal impact assessments in the private sector. In these years, he ran several complex, informal project structures and guided consultants and researchers in projects with among others ECPA, Crop Life International, EuropaBio, Copa-Cogeca, Monsanto, Bayer CropScience, Heineken, The Coca-Cola Company, IFC (part of The World Bank Group), Johnson & Johnson and Cargill. Between 2007-2017, he worked at Steward Redqueen, an international consultancy on sustainability strategy and impact measurement. Between 2015-2017, he acted as manager of Steward Redqueen’s agrifood and biotech cluster. Market experience: Europe (>10 countries & EU level), Africa (e.g. DRC, Kenya, Ghana, Nigeria, Egypt; Africa-level), South-East Asia (e.g. Vietnam, Indonesia, The Philippines). Willem hold a MSc in Economics with specialization in Development & Environmental economics.