From hand soap that prevents diseases, and packaging that preserves our food, to the electronic devices that are transforming our economies and societies, the conveniences we take for granted today began as niche products only the wealthy could afford.
Over time, falling prices and rising incomes have made them more widely available and accessible. Through improved production methods and economies of scale that reduce costs, the penetration of consumer goods now reaches well beyond the middle class and has accelerated rapidly.
Global production and use of food and consumer goods accounts for more than 60 percent of all greenhouse gas emissions , 80 percent of water usage (mostly due to agriculture), and two-thirds of tropical forest loss globally . A sustainable world requires sustainable production and consumption. Incentivizing and supporting brands, manufacturers and their suppliers to adopt new methods and design more sustainable products is one of our biggest levers for driving sustainability globally.