Consumer Science and Level 1 SMRS

The Consumer Science Working Group has commenced Hot Button analyses for the 10 Priority categories selected for Category Sustainability Profile (CSP) development. Hot Buttons are sustainability issues of high concern for consumers when they purchase a product (e.g.,...

Consumer Science June Focus Groups

The Consumer Science WG will be holding it’s final round of focus groups on June 1st in Dallas for the ongoing Communication Vehicles at the Point of Sale project. The CSWG will also be holding one of its two annual face-to-face meetings on June 15-16. Please...

Consumer Science Focus Groups

The first round of Consumer Science focus groups were completed on March 18th. The working group is currently analyzing the results and refining the concepts to prepare for the quantitative phase and possibly one or two additional focus groups in the U.S. The videos...